A point prevalence analysis of breast cancer experience on YouTube
Association of Breast Surgery ePoster Library. Cousins L. 05/15/17; 166263; P167
Ms. Louise Cousins
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Abstract
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Introduction:
Breast cancer is the most common cancer in the UK. With a patient shift to an active consumer role of health information, YouTube and equivalent media portals are now used frequently to enhance patient education. The objective of this study was to review YouTube “breast cancer” videos.
Methods:
A point-prevalence evaluation by a single clinician was performed on a single day to evaluate 100 consecutive YouTube videos identified using the search term 'breast cancer'. Videos were classified into content, source and viewer interaction while additional parameters included video length, view numbers, upload source and days since upload. The upload source was categorised as hospital or physician (PH), TV Channel (TV), commercial website (CW) or civilian (C).
Results:
From 100 videos reviewed, 91% were provided in English language. There was a cumulative viewership of 20.7 million with an average 206,759 (Range 328-7511196) views per video. The majority of videos addressed female breast cancer (99%). However, the most frequently viewed video (7.5 million views) provided information on male breast cancer (1%). Multiple sources included PH (16%), TV (12%), CW (35%) and C (37%). The most common category watched was personal stories from patients (39%) followed by symptomatology (19%), medical information (19%), self-examination (8%) and surgical aspects (6%).
Conclusions:
This point-prevalence study suggests that YouTube engagement for breast cancer is high with personal experiences and male related content demonstrating most interaction. Only 16% of videos were healthcare-led.
Breast cancer is the most common cancer in the UK. With a patient shift to an active consumer role of health information, YouTube and equivalent media portals are now used frequently to enhance patient education. The objective of this study was to review YouTube “breast cancer” videos.
Methods:
A point-prevalence evaluation by a single clinician was performed on a single day to evaluate 100 consecutive YouTube videos identified using the search term 'breast cancer'. Videos were classified into content, source and viewer interaction while additional parameters included video length, view numbers, upload source and days since upload. The upload source was categorised as hospital or physician (PH), TV Channel (TV), commercial website (CW) or civilian (C).
Results:
From 100 videos reviewed, 91% were provided in English language. There was a cumulative viewership of 20.7 million with an average 206,759 (Range 328-7511196) views per video. The majority of videos addressed female breast cancer (99%). However, the most frequently viewed video (7.5 million views) provided information on male breast cancer (1%). Multiple sources included PH (16%), TV (12%), CW (35%) and C (37%). The most common category watched was personal stories from patients (39%) followed by symptomatology (19%), medical information (19%), self-examination (8%) and surgical aspects (6%).
Conclusions:
This point-prevalence study suggests that YouTube engagement for breast cancer is high with personal experiences and male related content demonstrating most interaction. Only 16% of videos were healthcare-led.
Introduction:
Breast cancer is the most common cancer in the UK. With a patient shift to an active consumer role of health information, YouTube and equivalent media portals are now used frequently to enhance patient education. The objective of this study was to review YouTube “breast cancer” videos.
Methods:
A point-prevalence evaluation by a single clinician was performed on a single day to evaluate 100 consecutive YouTube videos identified using the search term 'breast cancer'. Videos were classified into content, source and viewer interaction while additional parameters included video length, view numbers, upload source and days since upload. The upload source was categorised as hospital or physician (PH), TV Channel (TV), commercial website (CW) or civilian (C).
Results:
From 100 videos reviewed, 91% were provided in English language. There was a cumulative viewership of 20.7 million with an average 206,759 (Range 328-7511196) views per video. The majority of videos addressed female breast cancer (99%). However, the most frequently viewed video (7.5 million views) provided information on male breast cancer (1%). Multiple sources included PH (16%), TV (12%), CW (35%) and C (37%). The most common category watched was personal stories from patients (39%) followed by symptomatology (19%), medical information (19%), self-examination (8%) and surgical aspects (6%).
Conclusions:
This point-prevalence study suggests that YouTube engagement for breast cancer is high with personal experiences and male related content demonstrating most interaction. Only 16% of videos were healthcare-led.
Breast cancer is the most common cancer in the UK. With a patient shift to an active consumer role of health information, YouTube and equivalent media portals are now used frequently to enhance patient education. The objective of this study was to review YouTube “breast cancer” videos.
Methods:
A point-prevalence evaluation by a single clinician was performed on a single day to evaluate 100 consecutive YouTube videos identified using the search term 'breast cancer'. Videos were classified into content, source and viewer interaction while additional parameters included video length, view numbers, upload source and days since upload. The upload source was categorised as hospital or physician (PH), TV Channel (TV), commercial website (CW) or civilian (C).
Results:
From 100 videos reviewed, 91% were provided in English language. There was a cumulative viewership of 20.7 million with an average 206,759 (Range 328-7511196) views per video. The majority of videos addressed female breast cancer (99%). However, the most frequently viewed video (7.5 million views) provided information on male breast cancer (1%). Multiple sources included PH (16%), TV (12%), CW (35%) and C (37%). The most common category watched was personal stories from patients (39%) followed by symptomatology (19%), medical information (19%), self-examination (8%) and surgical aspects (6%).
Conclusions:
This point-prevalence study suggests that YouTube engagement for breast cancer is high with personal experiences and male related content demonstrating most interaction. Only 16% of videos were healthcare-led.
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